Today's Edition
AMEINAH ALZEYOUDI (ABU DHABI)
The UAE's leading brands are powering a dynamic shift in the nation’s economy, as new data from consultancy firm Brand Finance reveals significant growth across multiple sectors, with a sharp focus on innovation, sustainability, and strategic transformation.
The value of the country’s top 50 brands has reached a total of $88.5 billion, marking a 22% increase year on year, according to Brand Finance’s latest UAE 50 report released on Wednesday.
Leading the way is ADNOC, which has maintained its position as the most valuable brand in the country for the seventh year in a row.
With a Brand Strength Index (BSI) score of 87.9 out of 100 and a brand value that has increased by 25% to $19 billion, ADNOC is not only at the forefront of the energy industry but is also establishing a standard for innovation.
The technology and telecommunications giant e& (previously Etisalat) saw an astounding 701% gain in brand value with $15.3 billion, making it the fastest-growing brand in the world.
The brand's three-year transformation plan, which strengthened its identity and increased its global footprint, is directly responsible for its explosive surge, which saw it jump nine spots to second place.
Long-standing collaborations with Manchester City Football Club and the Formula 1 Etihad Airways Abu Dhabi Grand Prix are noteworthy achievements.
"The UAE's leading brands are showing what's possible when ambition meets purpose," said Andrew Campbell, Managing Director of Brand Finance Middle East.
These companies are not only increasing in value, but also influencing entire industries, as evidenced by ADNOC's innovative work in AI and energy, e&'s daring transition into a major global tech player, and Emirates' ongoing aviation excellence.
“What stands out is how they’re combining innovation, strategic vision, and a genuine commitment to delivering for their customers and communities. It’s a powerful reflection of the UAE’s dynamic and forward-looking economy,” Campbell said.
Among the strongest brands by BSI score, Emirates leads with 86.0, followed closely by e& (85.0), and Emaar (83.7).
Emaar’s brand value grew 58% to $4 billion, fuelled by continued real estate excellence and strong financial performance.
With a 30% increase in brand value to $564 million, PureHealth Group continues to dominate the healthcare industry. With a 78% profit gain and a 58% revenue increase in 2024, PureHealth is solidifying its position as the top integrated healthcare platform in the area.
Among brands ranked in the UAE 50, ADNOC has been recognised as the brand with the highest sustainability perceptions in the environmental and governance (ESG) categories, while Majid Al Futtaim leads in social sustainability perceptions.
