ABU DHABI (ALETIHAD)
Disney is looking to increase its presence in the UAE - first with the announcement of plans for a Disney theme park resort on Yas Island, and now du customers with home wireless subscriptions will be offered free access to Disney+ streaming platform.
In announcing the collaboration, the telecom and digital services provider said subscribers can enjoy the complimentary service for 12 months.
Karim Benkirane, Chief Commercial Officer at du, said: "We have extended our collaboration with Disney+ to elevate the entertainment experience for every du subscriber. With a wide range of acclaimed movies, series and Originals at their fingertips, our customers can enjoy world-class entertainment whenever they choose.
"We are also thrilled to see Disney's presence grow in the region and the UAE with a brand-new Disney destination on Yas Island, Abu Dhabi, bringing iconic stories and magical experiences to life like never before."
Disney+ has upped its programming in recent years, offering TV series, blockbuster movies and exclusive Originals, featuring content from Disney, Pixar, Marvel, Star Wars, and National Geographic, as well as the general entertainment brand, Star.
With a library spanning everything from documentaries and critically acclaimed dramas to comedies and classic animation, there's enough to keep the whole family entertained.
Vasilis Iliopoulos, VP & Country Manager, The Walt Disney Company MENA, said: "We are delighted to build on the strong relationship we share with du. Our collaboration not only delivers on the promise of exceptional entertainment to customers but also reflects du's innovative spirit and customer-first philosophy.
"We anticipate that this strengthened bond will extend the magic of Disney+ to a broader audience, which remains a cornerstone of our growth strategy in the MENA region."
Additionally, subscribers can set access limits on mature content and create PIN-protected profiles alongside the already existing kid profiles to allow parents to better supervise children's viewing.
The streaming platform is available on a wide range of devices, including most smartphones, smart TVs, and desktop/web applications. Users have access to four concurrent high-quality streams, unlimited downloads on up to 10 devices, and the ability to set up to seven different personalised profiles.